We deliver well-researched, journalist-written content that keeps your audience informed — and keeps them coming back.
Whether you need a stories for your newsletter, thought leadership, or full editorial management, Formidable creates content that sparks connection and trust.

Our newsroom produces original, well-researched stories that align with your business goals

We know how to create newsletters people actually read — our own open rate exceeds 55%.

Email newsletters build reliable relationships without relying on social media algorithms
We’ll build your newsletter from scratch — from logo and brand strategy to content creation, distribution, and analytics.
Learn more about this package
Includes:
Development of a logo, brand book and content strategy for a new monthly newsletter.
Audience development and subscription growth strategy.
Compete editorial calendar development.
Newsletter distribution and analytics reporting.
Production and publication of all content including content website development.
Quarterly review of newsletter performance.
Content copyright and subscription list is co-owned by you and Formidable.
Already have a newsletter? We’ll run it for you — managing content, publishing, and performance reviews.
Learn more about this package
Includes:
We will connect our systems and run your newsletter for you.
Audience development and subscription growth strategy.
Compete editorial calendar development.
Monthly newsletter distribution and analytics reporting.
Production and publication of all content.
Quarterly review of newsletter performance.
Need content but not full management? We’ll handle production and delivery of high-quality written pieces or thought leadership.
Learn more about this package
Includes:
Compete editorial calendar development.
Production of monthly newsletter or ghost-written thought leadership content.
Twice-a-year reviews of content performance.
Social media content development
Increased newsletter frequency
Sponsored client content integration
Podcast development
Media placement and outreach
Content-related event production
No two audiences are alike. That’s why every Formidable content partnership is tailored to your goals, your tone, and your audience’s needs.
We collaborate closely with your team to design an approach that’s strategic, efficient, and engaging, leaving you free to focus on the bigger picture.
Submit an Inquiry to Connect with Us

ExplorePNW is a newsletter and content website aimed at a high net-worth audience seeking opportunities to get out and explore the beautiful Pacific Northwest. This publication is produced in partnership with four hospitality organizations, whose marketing messages and properties are showcased organically throughout the content.

We worked with the Washington State Women’s Commission to create a website and content around its Activate 3.8 campaign. Content included all website content, customer testimonials, press releases, prep work with the staff for news media interviews and general project launch management.