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ExplorePNW is a newsletter, event management platform and content website that engages a B2C audience seeking opportunities to get out and explore the beautiful Pacific Northwest. This publication is produced in partnership with several Seattle-area hospitality organizations, whose marketing messages and properties are showcased organically throughout the content.

Formidable worked with AssuredPartners to develop a thought leadership series featuring top leaders from the company’s Seattle-area office. We identified news-driven topics, did in-depth interviews with the authors and produced a series that generated interest from other media publications and resulted in increased brand awareness and business for the firm.

We worked with the Washington State Women’s Commission to create a website and content around its Activate 3.8campaign. Content included all website content, customer testimonials, press releases, prep work with the staff for news media interviews and general project launch management.