Ever read something that you just knew was generated by AI? Maybe it was a little stiff, or not very conversational? It turns out that 96% of social media professionals use AI tools, while almost three-quarters rely on AI to write posts and copy. At the same time many worry about quality, as more than a third say they don’t track or know how AI performs compared to non-AI generated content. Reddit is the most popular source for AI answers, well outpacing YouTube and Facebook. Chat GPT, Canva and Gemini are the most popular AI platforms.

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