CeraVe launches partnership with NBA

CeraVe and the NBA have entered into a multiyear partnership that makes the company the league’s official skincare partner. CeraVe, which calls itself the No. 1-recommended skincare brand in the United States, will collaborate with the league on a youth “Care For All” program through which Jr. NBA clinics across the country will provide families with resources and education such as dermatology screenings, product education and sampling. “Beyond the products, our commitment is to ignite a vital conversation about skin and scalp health by expanding access to dermatologists for all,” CeraVe US General Manager Esther Garcia says. L'Oréal acquired CeraVe eight years ago for $1.3 billion and four years ago announced that the brand had surpassed $1 billion in annual sales.