Deepfake doctors have become ‘a problem,’ AMA says

The American Medical Association says unauthorized AI-generated deepfake doctors have become a problem and has created a policy framework to help lawmakers and industry leaders. “When bad actors exploit a doctor’s identity, they undermine patient trust and can steer people toward harmful, unproven care,” says AMA CEO and Executive Vice President John Whyte, MDE, MPH. “We need strong action by federal and state lawmakers.” THE AMA has recommended seven principles to improve policy, including the need for those within the health system to share responsibility for preventing impersonation and a systemic way to document identity misuse.