Martha Stewart’s recipe this holiday season calls for denim

American Eagle Outfitters last summer targeted young consumers with a controversial (but highly successful) jeans advertising campaign featuring actor Sydney Sweeney. Now, the Pittsburgh-based apparel retailer best known as a modern, youthful brand has enlisted 84-year-old Martha Stewart in a new campaign designed to appeal to all generations, especially older shoppers, called “Martha Stewart Does the Holidays in American Eagle.” The first commercial, “Welcome to Martha’s Denim Season,” dropped earlier this week on social media. The iconic Stewart has appeared in several ad campaigns in recent years, including for brands Skechers and Uber Eats.