Nike puts women athletes at the center of SKIMS collaboration

Nike is tapping into some star power for its long-anticipated launch of its new NikeSKIMS product line aimed at women's activewear shoppers. The line, which hits Sept. 26, spans seven collections and 58 silhouettes, “offering more than 10,000 ways to combine a diverse range of looks.”  More than 50 athletes are on board, including gymnast Jordan Chiles, snowboarder Chloe Kim, sprinter Sha’Carri Richardson and tennis legend Serena Williams. The launch introduces three core collections that will be updated every season, as well as four new seasonal collections. Nike says the Matte collection is “unlike anything on the market.” The SKIMS clothing brand was co-founded by Kim Kardashian seven years ago.