When was the last time you visited a traditional mall? You may be surprised to learn that mall traffic is up this year compared to last, due in no small part to summertime promotional events. Placer.ai, using cell phone data, notes that indoor mall traffic is up 1.3% while outdoor mall numbers remain steady. One shining example: Foot traffic at Boise Towne Square mall shot up more than 12%, primarily because of anchor tenant In-N-Out, which opened last fall. As the report notes: “This growth highlights indoor malls' rebound and suggests that enclosed shopping centers continue to attract consumers seeking climate-controlled comfort during peak summer heat.”