Women in perimenopause and menopause spend more on longevity than any other group

Women in perimenopause and menopause spend more on longevity products and services than any other group, yet about one-third say they would spend even more for offerings that deliver results. That amounts to a $350 billion unmet market opportunity, according to a new global study by Boston Consulting Group. Women in this stage of life spend a median $84 a month on longevity, compared with $68 by other women and $73 among men, the survey of 10,608 people across 12 countries showed. Women’s interest in long-term health often begins in their mid-30s, rising by 8 percentage points, compared with a 5 percentage point increase in longevity interest at menopause. Men show no comparable shift until about a decade later.