News through a women’s lens
This newsletter is special. We’re sharing a new tool we’ve built to that puts a boutique publishing platform at your fingertips.
🎯 Introducing: Formidable Press — an AI-powered tool that turns your story into a targeted email campaign in minutes.
What you probably already know: Women make up more than 50% of the world’s population, but appear in only about 25% of news stories. Our mission at Formidable is to change that. Today, we’re launching a new tool to make it easier for everyone to share their story.
Why? We’ve talked to dozens of small business owners, consultants, coaches and startup founders, and what we hear most is that they’d like to publish more content but simply don’t have the time. Meanwhile, the mountain of AI-generated slop continues to clog up social media. Formidable Press uses your own story and converts it to content in your voice with your perspective in minutes. Then, with the click of a button, you can export your custom newsletter to Constant Contact or Mailchimp (or copy the HTML to your email provider of choice) and send it out to your audience.
What it means: Formidable Press is simple to use. Don’t spend any more time struggling to come up with an idea for an article or staring at a lengthy transcript and trying to distill it down to a short, pithy post. Get back to running your business and leave the writing to us.
What happens now? Try it out for free. You can build entire newsletters before you pay a dime. And once you’re ready to dive in, basic plans start at only $25 a month. If you want professional human editors from the Formidable Content Studio to review your work before you send it, it’s only $150 a month. Cancel any time. But we think you’ll love this tool. Our early customers already do.
Thanks for sharing this tool with me. I tried it today, and my mind was blown away by the write up.
How it works:
The Basics: Provide your business’s website and then tell Formidable Press who your target audience is. Be specific. The better we understand who you are trying to reach, the better tailored the content will be.
Define your Strategy: What’s your goal and why is having a newsletter important to you? Are you looking to develop new clients? Share thought leadership? Introduce a new product? Answer a few very brief questions to help us fine-tune your content.
Set the Tone: Tell Formidable Press how you want to come across. Friendly and casual? Professional and authoritative? How do you like to talk to your audience.
Share Context: If you’d like, you can drop in a whole podcast or meeting transcript, or even just a brain dump of ideas you pulled together while driving home the other day. Share anything, no matter how unstructured, that will help the system tell your story.
That’s It: Now, click “Generate Campaign” and in a matter of just minutes you’ll have a whole newsletter customized for you. The first time you use it, the system will walk you through each section and show you how to edit everything. You can change anything you want, generate new photos, edit the colors, update the logo. You can save your work and return, send out previews to your colleagues to review, then just click “Export” and you’re ready to send your newsletter to your audience.
Want a little help getting started?
Chat with the Formidable Press team and we’ll walk you through the system.
Rants and Raves
Emily here. I built Formidable Media because I wanted to demystify what it means to work with the press. To do that, we need new ways to engage with our audiences. So I built this tool to try to make self-publishing simple, while also imbuing Formidable Press with two decades of journalism and publishing experience. Your story is your power — Formidable Press makes it easy to turn stories into business opportunities. Because nothing bad happens when women have access to more publishing power.
