Lexie Hull launches cosmetics brand ‘for the active’

A sports-oriented beauty products company cofounded by WNBA player Lexie Hull has officially launched its first product. Forta Cosmetics launched March 30 with its Lock & Go Setting Spray, described as “a long-wear spray sweat-tested by professional athletes. Cofounder Sarah Guller, in a LinkedIn post, says Forta will drop “future secret products” in the future. Based in New York City, the company says it was founded on a simple belief: “You don’t have to sit still to look pretty,” adding that it offers “performance cosmetics for the active.” Hull has gained notoriety for being teammates and friends with WNBA superstar Caitlin Clark.