Meta is still the king of social media

Meta remains the largest operator of social media platforms, with Instagram, Facebook and WhatsApp each counting more than 3 billion users. Online industry trade publication SocialMediaToday says the data “can help brands and marketers think about where to spend promotional budgets and also serves as a measure of general online trends.” YouTube ranks close behind at No. 4, followed by TikTok, Messenger, Snapchat, Pinterest and X. Business of Apps notes that YouTube generated more than $36 billion in revenue in 2024, with 2.74 billion people accessing it at least once a month.