Pregnancy pillow company’s ads removed for using the word ‘pregnancy’

UK-based pregnancy pillow company BellaMoon said it recently had to rewrite all of its website content and social media ads after Meta banned its social media ads for using the word “pregnancy” in them. In response to inquires as to the reasoning for the restrictions, Meta said that it tries to avoid creating a negative experience for users across countries and cultures. After 10 months of back and forth between BellaMoon and Meta, the restrictions were lifted and BellaMoon was able to continue running its ads.