Resorts, hotels transform into upscale retail destinations

High-end resorts and hotels across the globe are increasingly becoming luxury shopping hotspots as high-end brands — including fashion retailers — blend luxury retail with immersive life experiences. The Zoe Report, a digital media platform focused on fashion, beauty and lifestyle content, notes that, “one of the most prominent trends to sweep the hotel industry is the recent wave of luxe shopping boutique concepts.” The Waldorf Astoria in Beverly Hills, for instance, is home to a luxury jewelry store. At ME Cabo in Cabo San Lucas, Mexico, the onsite Chambao Boutique throws a weekly runway show highlighting the latest fashions. The trend allows retailers to “capitalize on the high-spending behavior of affluent travelers,” according to pop-up store platform xnomad, adding that studies show such immersive environments drive both impulse purchases and brand loyalty.