Sororities: ‘A social media Super Bowl’

Under the provocative headline “Sorority girls are cashing in big for their viral rush videos,” The Wall Street Journal notes that “sorority recruitment, also known as rush, has become a social media Super Bowl with massive moneymaking potential for college girls.” One woman was invited to New York Fashion Week after starring in a recruitment video for her sorority, while another was contacted by several brands after starring in a dance video for her sorority at Arizona State University. Brands say sorority affiliations create access to a younger demographic with potential future spending power.