ŌURA scores $900M in funding

Smart ring maker ŌURA has raised more than $900 million and is now valued at more than $11 billion. The San Fracisco-based company has sold more than 5.5 million Oura Ring devices in the past 10 years, with half of those sales in the past year alone. The ring monitors a comprehensive range of women's health metrics, including menstrual cycles, fertility, sleep patterns, physical activity, body temperature, and stress levels. ŌURA will use the capital to advance AI and product innovation, enhance distribution channels and develop additional health-related features. The round was led by Fidelity Management and Research Co. and includes new investor ICONIQ, which recently launched a $100 million fund for women’s health.