Victoria’s Secret has rebranded its New York Stock Exchange ticker symbol to “VSXY” to better reflect its evolution toward “sexy” under CEO Hillary Super. The move comes less than two weeks before the Ohio-based apparel retailer reports first quarter results. “Sexy has always been part of our DNA,” says Super, who launched a major brand revitalization after taking the helm of the company almost two years ago. “We are owning who we are.” The company says sales rose 5% last year and 8% in its fiscal fourth quarter, adding that operating income “significantly exceeded expectations.”
