Ally reaches goal to split sports media spending evenly between women and men

Ally Financial has made good on a pledge to split its sports advertising dollars evenly between men’s and women’s sports. The financial services firm’s “50/50” pledge was first announced in 2021, with a goal of hitting the mark in 2027. Charlotte, North Carolina-based Ally last year entered into a multi-year partnership with the WNBA as a “Changemaker” as part of the initiative and also became the league’s official bank. “Deepening our connection with the league gives Ally incredible new opportunities to grow our businesses,” Ally Chief Marketing and PR Officer Andrea Brimmer said at the time, “and shape this new era of women's sports."