Always Discreet partners with NFL moms on bladder-leak campaign

Always Discreet has partnered with the NFL and three players’ mothers for a new ad campaign aimed at helping women feel more confident about bladder leaks. The “Protect the Moment” campaign features Elisha Jarrett, Angela Burns and Katie DeJean, mothers of NFL players, sharing personal perspectives on staying present during game-day moments. The campaign targets women aged 45 and older, 60% of whom experience bladder leaks, according to Procter & Gamble, Always Discreet’s parent company. Always Discreet says its RapidDry technology is designed to lock in leaks quickly while providing discreet protection. The partnership marks the brand’s first campaign with the NFL.