Men account for about half of ESPN’s women’s sports content, a finding that spurred the sports network to create “Women’s Sports Sundays.” ESPN Vice President of Women’s Sports Programming Susie Piotrkowski said on sports podcast The Varsity that women’s sports viewership has enjoyed “massive growth over the past four years.” ESPN announced in February that Women’s Sports Sundays will feature both WNBA and NWSL matchups across nine consecutive weeks and 12 games. It launches in a couple months. “It’s about building a consistent, high-profile destination that reflects the passion, excellence and cultural impact of women’s sports today,” said Rosalyn Durant, executive vice president of programming and acquisitions.
