Ulta taps women athletes for latest campaign

Ulta Beauty is turning to six women athletes for a marketing campaign designed to empower girls and young women. The Ulta Beauty Roster initiative features No. 1-ranked professional pickleball player Anna Leigh Waters; WNBA star Derica Hamby of the Los Angeles Sparks; pro tennis player Emma Navarro; three-time NCAA volleyball champion Madisen Skinner; soccer star Midge Purce; and Vania Krouch, a three-time flag football world champion. The campaign also features digital trading cards featuring the athletes. Ulta is also launching its first annual Roster for Change grant program to provide support to local communities and sports organizations in need.