A New York-based venture capital firm focused exclusively on mothers as consumers has closed a $10 million debut fund. Mother Ventures says the underserved mother-as-consumer market covers 85 million Americans who command 85% of U.S. household spending and more than $2.4 trillion in annual purchasing power. Mother Ventures has already invested $4 million into 13 portfolio companies, all of which serve moms. “Moms are the beating heart of the U.S. economy,” Mother Ventures Founder and General Partner Allison Stern says. “They are one of the biggest and most powerful consumer markets in the world.”
