Women are far more likely than men to notice beauty and personal care products embedded in movies and streaming shows, while men are more likely to spot automotive brands. New YouGov research shows that 44% of Americans say they’ve either searched for a brand or product online, discussed it with others or visited the brand’s website or social media page after seeing it. The report notes that product placement “has become a growing talking point among viewers,” citing The Devil Wears Prada 2’s extensive brand partnerships. Though more than half of adults say product placement is an effective form of advertising, only about 10% have purchased something after seeing it featured in a movie or TV show.
