Wearable tech company WHOOP has raised $575 million and is now valued at $10.1 billion. The Boston-based company says it now has more than 2.5 million members worldwide and is hiring for 600 new roles, primarily in research and development and to support international expansion. WHOOP says it will use the financing to further growth around the globe. WHOOP, founded in 2012, makes a fitness tracker that measures sleep quality, heart rate, blood pressure and stress levels. It has now raised more than $900 million in venture capital and counts customers in 56 countries. Research firm SNS Insider says women are driving growth in the wearables market, predicting the market will skyrocket to $119 billion by 2032, including $44 billion in the U.S. Another wearables company, ringmaker Oura, raised $900 million last fall.
