Sports brands have the chance to connect with and earn the trust of this influential demographic, but it will take more than just game-day hype.
The new film featuring Olympic runner spotlights dangerous lack of maternal protections for pro athletes.
WNBA opening weekend breaks records as criticism of athlete salaries heats up.
Inconsistencies and secrecy within the collegiate women’s basketball officiating system have sown mistrust among some fans and coaches.
The latest Super Bowl ads show how important women's attention has become
Women's pro basketball and soccer are each valued at $1 billion in the U.S.
Elite climbing isn't the only sport where athletes struggle
Democracy Cup aims to register underrepresented groups
Most WNBA games won't be nationally broadcast
