Sports

Hockey study breaks the ice on sweat science for women athletes

Jen Barnes’ Rough & Tumble becomes ground zero for women’s sports culture

Sports bar is going full throttle as women's sports surge

The women’s sports boom that advertisers can’t ignore

Women's sports is set to explode in the next five years

Angel Reese locks down her brand

Smashing gaming stereotypes

Why the video game industry is at a crossroads

How has Cathy Engelbert become so controversial?

The focus is on the commissioner's office, diminishing the WNBA finals

How sports leads to career success for women

Early sports participation is linked to higher chances of becoming a CEO

3XBA aims sky high

3XBA women aim sky high

A new 3-on-3 basketball league based in Seattle aims to offer more opportunities for the thousands of women's basketball players after college.

Meet the trailblazing 85ers

Members of the 1985 U.S. Women's National Soccer Team have launched a first-of-its-kind business.

Outdoor adventure company empowers solo women travelers

Women Who Explore aims to provide a safe space for women to be themselves and explore without any caretaking responsibilities.

Designers bring women-first mindset to next generation of products

Consequences of the so-called “default male approach” range from subtle, relatively minor inconveniences for women to potentially life-threatening situations.

Black women sports agents negotiate over $1B in athlete contracts, despite underrepresentation

Black women account for just 1% of all agents certified with the Major League Baseball Players Association, a new report found.

72% of global women are avid sports fans, report reveals

Sports brands have the chance to connect with and earn the trust of this influential demographic, but it will take more than just game-day hype.

Olympian-turned-maternal health advocate Allyson Felix's story debuts at Tribeca Film Festival

The new film featuring Olympic runner spotlights dangerous lack of maternal protections for pro athletes.

Controversy swirls as WNBA season kicks off with record crowds

WNBA opening weekend breaks records as criticism of athlete salaries heats up.

Women's basketball officiating is at a tipping point

Inconsistencies and secrecy within the collegiate women’s basketball officiating system have sown mistrust among some fans and coaches.

Ad landscape shifts as women's buying power increases

The latest Super Bowl ads show how important women's attention has become

Cities pour millions into stadiums to attract women's pro teams

Women's pro basketball and soccer are each valued at $1 billion in the U.S.

Olympics put eating disorders in the spotlight

Elite climbing isn't the only sport where athletes struggle

Leaders seek sports stars to get out the vote in swing states

Democracy Cup aims to register underrepresented groups

Fans struggle to watch WNBA games as popularity explodes

Most WNBA games won't be nationally broadcast